The Shortlist
Logo
Archive
Subscribe
Tags
Authors
Sign Up

The Shortlist

Strategic insights for B2B marketers who need pipeline, not just leads.


NEWEST

See all
ArrowRight

ALL POSTS

Explore our archive of posts.


TAGS

ICP


The 5-Day ICP Audit: Your ICP Drift Is Costing You 30% Conversion

Why Your Best Customers Don't Match Your Marketing

Feb 1, 2026

•

4 min read

When 85% of Pipeline Disappears

Revenue Up, Efficiency Down: The Invisible Problem Killing B2B Growth

Jan 27, 2026

•

5 min read

AEO Isn't What You Think It Is

Stop optimizing your website. Start owning your footprint.

Jan 18, 2026

•

4 min read

Test this: Are You Visible in AI Search Results?

10 queries to check if AI is recommending you

Jan 13, 2026

•

3 min read

Your AI Tool Won't Fix How Buyers Discover You

AI won't fix your discovery problem

Jan 4, 2026

•

4 min read

Load more
background

Join The Shortlist

100% free. Unsubscribe anytime.

Subscribe now

Strategic insights for B2B marketers who need pipeline, not just leads.

Navigation

Home

Subscribe

Recommendations

Upgrade

Authors

Tags

Quick Links

Sign Up

Login

Search

© 2026 The Shortlist.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv