AI is advancing fast.
And thankfully, it prefers clarity over jargon.

That makes this moment a rare opportunity:
Updating your website to be AI-discoverable doesn’t just help ChatGPT understand you, it makes your message more engaging to buyers, too.

Most competitors are still stuck in marketing speak. You can leapfrog them by being the clearest answer in the AI results.

Let’s start here with the summary:

TL;DR
Most websites don’t show up in AI tools like ChatGPT or Perplexity.
If you want to make the shortlist, your site needs to be AI-discoverable.
That’s what Generative Engine Optimization (GEO) is all about.

Most websites weren’t built for how buyers actually buy today.

They were built for humans.
Then optimized (sort of) for Google.
Now? The front door is AI.

Your buyers are asking ChatGPT, Perplexity, or Google’s AI Overviews things like:

• “Best expense management software for startups”

• “What should a modern demand gen system include?”

• “How do I know if I need a RevOps leader?”

• “Top AI tools for lead generation”

If your site doesn’t show up - or worse, doesn’t convert when they land, you’re out of the running before you even knew there was a race.

5 Ways to Make Your Site AI-Discoverable

(Without Playing the SEO Game)

1. Write how people ask

AI tools rely on context, not keywords. Use clear, natural phrasing that matches how real people ask questions.

Example:
Instead of saying “end-to-end enablement platform,”
say “a sales enablement platform for growing B2B teams that need rep-ready content, fast.”

2. Make your positioning painfully clear

If your homepage can’t answer these questions, AI tools won’t be able to either:

• What do you sell?

• Who is it for?

• Why now?

Treat your homepage like a landing page.
Treat your headlines like prompts.

3. Publish 1–2 high-signal explainer pages

Pages like “How it works,” “Why we built this,” or “Our approach” give AI models rich, structured content to summarize and index.

One solid explainer beats ten forgettable blog posts.

4. Structure content for easy AI parsing

Short paragraphs.
Clear subheads.
Bullet lists.
These formatting choices help both your readers and the AI scanning your site.

5. Use CTAs that match buyer intent

AI-assisted buyers are often 70% through their research when they hit your site. Don't give them a vague "Contact us" button.

Stronger alternatives:

• “Compare us to [X]”

• “Download the checklist”

• “Book a consult”

• “See pricing”

Make the next step obvious and relevant to where they are in the journey.

What is GEO?

GEO stands for Generative Engine Optimization.
It’s how you make your website show up—and convert—in tools like ChatGPT, Perplexity, and Google’s SGE.

It’s not about keywords.
It’s about clarity, structure, and helping AI understand what you do and who you help.

Want to Get Discovered through AI?

Option 1: Join the Waitlist
Make Your Site AI-Discoverable - The DIY version
Learn how to make your existing site GEO-ready, step by step

Option 2: Book a GEO Consult
Done-for-you strategy, and AI-discoverable website copy
You walk away with an implementation-ready blueprint