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For B2B marketers who know it’s not about more leads. It’s about making the shortlist.

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AI in the Marketing Org: Myth and Reality
May 11, 2025

AI in the Marketing Org: Myth and Reality

The AI-First Marketing Org, Part 1

Shannon Pham
Shannon Pham

Archive

AI in the Marketing Org: Myth and Reality
May 11, 2025

AI in the Marketing Org: Myth and Reality

The AI-First Marketing Org, Part 1

Shannon Pham
Shannon Pham
Brand is the Source of Untraceable Demand
Apr 26, 2025

Brand is the Source of Untraceable Demand

Why brand is the multiplier behind great demand—and what startups get wrong about it

Shannon Pham
Shannon Pham
The Essential Demand Set-up Stack
Apr 13, 2025

The Essential Demand Set-up Stack

What makes demand work? The stuff that comes first.

Shannon Pham
Shannon Pham
B2B Buyers Own the Journey
Mar 30, 2025

B2B Buyers Own the Journey

Is Your Demand Strategy Build for That?

Shannon Pham
Shannon Pham
The $1M Pipeline Problem
Mar 17, 2025

The $1M Pipeline Problem

Is Your Alignment Strategy Killing Your Quarter?

Shannon Pham
Shannon Pham
Website Transformation to Guide Buyers in the Era of AI
Mar 02, 2025

Website Transformation to Guide Buyers in the Era of AI

AI-Optimized for Deeper Discovery: How to Transform Your Website into a Demand Engine

Shannon Pham
Shannon Pham
AI Is Rewriting the Demand Game
Feb 16, 2025

AI Is Rewriting the Demand Game

Here's How to Stay Ahead

Shannon Pham
Shannon Pham
The B2B Demand Game is Changing
Feb 09, 2025

The B2B Demand Game is Changing

It's Time for Creator Mode

Shannon Pham
Shannon Pham
8 Powerful Moves with Intent Data
Jun 09, 2024

8 Powerful Moves with Intent Data

Gain a Competitive Advantage with Intent Insights

Shannon Pham
Shannon Pham
 5 Trends Shaping Demand Gen
May 12, 2024

5 Trends Shaping Demand Gen

Plus the positives of my job search

Shannon Pham
Shannon Pham
Comfort Zones and Leaky Buckets
Apr 28, 2024

Comfort Zones and Leaky Buckets

Have a plan for the lead handoff

Shannon Pham
Shannon Pham
What Has Your ICP Done for You Lately?
Apr 14, 2024

What Has Your ICP Done for You Lately?

Align around the ICP and impact your pipeline

Shannon Pham
Shannon Pham
For B2B marketers who know it’s not about more leads. It’s about making the shortlist.

The Shortlist

For B2B marketers who know it’s not about more leads. It’s about making the shortlist.

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