The Shortlist
For B2B marketers who know it’s not about more leads. It’s about making the shortlist.
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The AI-First Marketing Org, Part 1
Why brand is the multiplier behind great demand—and what startups get wrong about it
What makes demand work? The stuff that comes first.
Is Your Demand Strategy Build for That?
Is Your Alignment Strategy Killing Your Quarter?
AI-Optimized for Deeper Discovery: How to Transform Your Website into a Demand Engine
Here's How to Stay Ahead
It's Time for Creator Mode
Gain a Competitive Advantage with Intent Insights
Plus the positives of my job search
Have a plan for the lead handoff
Align around the ICP and impact your pipeline