Most marketing leaders know the basics: shorter forms convert better, ungated content gets more reach, visible pricing helps self-qualification. This isn't new.

The problem isn't knowledge. It's execution inside a system.

Removing friction is just one piece of converting content engagement into booked meetings. You also need: signals to track engagement, AI to surface high-intent accounts, sales alignment on who to call and when, and a handoff process that doesn't lose momentum.

This week, we're focusing on friction. It’s the easiest, fastest fix in the system. Most of you already know how to remove friction, but still haven’t done it. This is your reminder to try! It’s the first step to building out full conversion orchestration.