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Oliver Buchannon
Shannon Pham

B2B marketing strategist. Teaching companies how to build & scale demand. Former VP of Marketing.


Your AI Tool Won't Fix How Buyers Discover You

Your AI Tool Won't Fix How Buyers Discover You

AI won't fix your discovery problem

Jan 4, 2026

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4 min read

The Invisible Buyer

The Invisible Buyer

Why the Next Era of Growth is Untraceable

Oct 12, 2025

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3 min read

Don't Sleep on 2026

Don't Sleep on 2026

Why Pipeline Building Starts Now

Oct 2, 2025

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2 min read

The Stealth Demand Gen Lever

The Stealth Demand Gen Lever

Founder presence fuels growth. Marketing scales it.

Aug 31, 2025

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3 min read

Thin-Air Pipeline

Thin-Air Pipeline

When Startups Create & Chase Fake Pipeline

Aug 18, 2025

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4 min read

5 Reasons AI Startups Are Growing So Fast

5 Reasons AI Startups Are Growing So Fast

Inside the GTM strategies fueling record-breaking SaaS growth

Aug 3, 2025

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4 min read

The Demand System Blueprint

The Demand System Blueprint

Want to build a foundation for pipeline growth? This issue is for you.

Jul 22, 2025

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4 min read

B2B Awareness Strategy: The First Step to Building Pipeline

B2B Awareness Strategy: The First Step to Building Pipeline

Modern buyers self-educate. Here’s how to show up early and earn consideration.

Jul 8, 2025

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3 min read

5 Ways to Make Your Website AI-Discoverable

5 Ways to Make Your Website AI-Discoverable

Because buyers are asking ChatGPT what to buy, are you showing up?

Jun 22, 2025

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4 min read

The AI-First Marketing Org

The AI-First Marketing Org

What's Breaking (and What's Working) in B2B Marketing Today

Jun 10, 2025

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5 min read

Demand Starter: The Step That Most Teams Skip

Demand Starter: The Step That Most Teams Skip

Before You Build Demand, Build This

Jun 1, 2025

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4 min read

Let the Agents Run.

Let the Agents Run.

But Build the Foundation First.

May 25, 2025

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4 min read

AI in the Marketing Org: Myth and Reality

AI in the Marketing Org: Myth and Reality

The AI-First Marketing Org, Part 1

May 11, 2025

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6 min read

Brand is the Source of Untraceable Demand

Brand is the Source of Untraceable Demand

Why brand is the multiplier behind great demand—and what startups get wrong about it

Apr 26, 2025

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6 min read

The Essential Demand Set-up Stack

The Essential Demand Set-up Stack

What makes demand work? The stuff that comes first.

Apr 13, 2025

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7 min read

B2B Buyers Own the Journey

B2B Buyers Own the Journey

Is Your Demand Strategy Build for That?

Mar 30, 2025

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5 min read

The $1M Pipeline Problem

The $1M Pipeline Problem

Is Your Alignment Strategy Killing Your Quarter?

Mar 16, 2025

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5 min read

Website Transformation to Guide Buyers in the Era of AI

Website Transformation to Guide Buyers in the Era of AI

AI-Optimized for Deeper Discovery: How to Transform Your Website into a Demand Engine

Mar 2, 2025

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3 min read

AI Is Rewriting the Demand Game

AI Is Rewriting the Demand Game

Here's How to Stay Ahead

Feb 16, 2025

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5 min read

The B2B Demand Game is Changing

The B2B Demand Game is Changing

It's Time for Creator Mode

Feb 9, 2025

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4 min read

8 Powerful Moves with Intent Data

8 Powerful Moves with Intent Data

Gain a Competitive Advantage with Intent Insights

Jun 9, 2024

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5 min read

 5 Trends Shaping Demand Gen

5 Trends Shaping Demand Gen

Plus the positives of my job search

May 12, 2024

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5 min read

Comfort Zones and Leaky Buckets

Comfort Zones and Leaky Buckets

Have a plan for the lead handoff

Apr 28, 2024

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5 min read

What Has Your ICP Done for You Lately?

What Has Your ICP Done for You Lately?

Align around the ICP and impact your pipeline

Apr 14, 2024

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5 min read

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Strategic insights for B2B marketers who need pipeline, not just leads.

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